Jessica Alba Talks About The Honest Company
Jessica Alba recently launched The Honest Company, a subscription-based, eco-friendly, and toxin-free baby-product and household-item company. The actress and mother of two explained the reasons behind her decision to get involved; “For me, I felt that as a parent, it was confusing to filter through the clutter of what was truly eco, what eco meant, was it the packaging, or is it because of the ingredients that are inside. I would have to go to literally a minimum of 10 different brands and they’re all distributed in different places to put together my house. And the other thing, unfortunately, is the price point for most of it is outside of what most people can afford. Just when it comes to the social injustice of, you can’t really create the safest and most healthy home for kids unless you make a certain amount of money. Everyone should have access to healthy and safe products. It was a combination of wanting it all from one company, it all being really truly eco [and] healthy, and then it all being affordable. I’ve [also] found that when companies did take the time to do the right formulations, there’s really no attention paid to beauty and the aesthetics of it. So when you look at it on the shelf next to a company that does pay attention, if it was eco, it was a green leaf, or it was beige, or it was oatmeal-colored. I’m a modern, colorful person and I like beautiful things. If I’m going to be changing my baby’s diaper all day which I am or I’m going to be using household cleaners, I’d really like it to be aesthetically pleasing, if it can.”
