New CoverGirl Is Instagram Sensation James Charles
CoverGirl’s current spokesperson, Katy Perry, announced James Charles as the first ever “CoverBoy” on her Instagram page.
Charles, a 17-year-old “aspiring makeup artist,” started using makeup only a year ago. He will appear in TV, print, and digital ads for “So Lashy” mascara later this month and will work with CoverGirl through 2017.
CoverGirl says it wants to work with “role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful.”
The company calls Charles an inspiration.
