Breaking the internet: Bieber s Calvin ad beats out Kim K s Paper ad
Justin Bieber’s recent Calvin Klein campaign boosted the brand’s social media cred.
According to WWD, the designer brand has amassed 3.6 million followers across its social media channels ever since Justin starred in their Spring campaign.
If that wasn’t enough, the campaign’s hashtag #mycalvins generated 1.6 million Twitter mentions in the first 48 hours; that’s five times the amount of #breaktheinternet mentions than Kim Kardashian and her bare derriere accumulated for Paper Magazin